Why Direct Marketing?

Direct Marketing literally puts your message in the consumers hands!

Targeted, Tangible, Trackable (Measurable) and Cost Effective

D Direct Get to the Point
I Insight Know your audience
R Respect In tone and in content
E Educate Be informative
C Creative With Graphics and Photos
T Think Ahead Anticipate questions; answer w/ your message

In a 2006 Survey by the Envelope Manufacturers Association, 75% of the respondents said that they were more likely to pay attention to direct marketing that was 3x more than unsolicited mail, internet pop-ups, telemarketing calls, door-to-door marketing or mobile phone messages COMBINED!

In 2008, President Obama spent more than $40 million in direct mail during his campaign!

Direct Marketing allows the audience to choose the time that they are most receptive to reading the message, which means that they are more likely to engage with it.

Coupon Redemption at Grocery Stores "surged
10% in 4Q '08
17% in 1Q '09
33% in 2Q '09
29% in 3Q '09."

FSIs (Free Standing Inserts) and In-Store Ad Redemptions were down while Direct Marketing and Internet Coupon Redemptions were up.

Source: Nielsen Economic Adviser, October 29, 2009

In April, 2009, over 40,000 households were asked "What are you doing differently to save on household expenses?"

46%: said "Eat out less"
27%: said "Reduce unnecessary expenses"
14%: said "Drive less"
13%: said "Bargain Shop/Sales"
12%: said "Use more coupons"
8%:   said "Reduce grocery bill"

Source: Nielsen Homescan Consumer Panel Survey (April 2009)